Is Your Marketing Actually Working? Moving from Gut Feelings to a Defined Short List of Sales Metrics
“We get most of our business from referrals.” I hear this all the time. And every time, I ask the same question: “What percentage?” Most owners don’t know. Not because they’re careless. Because they’ve never had to know. When you’re building a business from the ground up, instinct carries a lot of weight. And for […]